Motion Graphics, Exhibition
Role
Designer, Pitching Lead
Team
6 designers at BICTURE studio
Tasks
Competition PT and client pitch deck building,
Concept Development, Styleframe, Animation, Compositing
CD
Willy Lee
Client
KIA
Innocean Worldwide
Agency
2024,
4 months
We recently took part in renovating the KIA exhibition booth at the departure hall of Incheon International Airport.
The visual concept was inspired by the experience of driving, where people get into their cars, start their engines, navigate unfamiliar roads, and encounter moments of inspiration that provide a break from their daily routine.
Our crafted visual journey escalates from dark, blurry images to gradually becoming more colorful and realistic. This progression metaphorically represents the driver's heightened sensitivity to the journey and the dreamlike sensation of time and space experienced when traveling with KIA.
KIA ICN Booth Content
Final full content, with contributions ranging from 44" to 1'28".
Video editing: Sejin Park
I led the creative proposal for a content flow that seamlessly integrates the booth's vertical super mirror interior while ensuring the video remains subtle.
My goal was to highlight the rich emotions experienced by the driver during their journey, crafting a narrative that represents their day as a travel experience.
At the same time, I tested visual concepts that reflect KIA's identity and brand philosophy.
Simulated final full content, with contributions ranging from 44" to 1'28".
![[Test]_Surreal_A+C_Env gradient + Obj CMF.png](https://static.wixstatic.com/media/0ac08c_dba64d6bfe6f484e93f4a57bf2cd0f5b~mv2.png/v1/fill/w_980,h_360,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BTest%5D_Surreal_A%2BC_Env%20gradient%20%2B%20Obj%20CMF.png)
![[Part2]_S07.png](https://static.wixstatic.com/media/0ac08c_ca8bc5583f804c0e96be13bff4e89da4~mv2.png/v1/fill/w_980,h_389,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BPart2%5D_S07.png)
![[Part2]_S Forest_A_02.png](https://static.wixstatic.com/media/0ac08c_463ea6bc60a044c095de320fb0283504~mv2.png/v1/fill/w_980,h_389,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/%5BPart2%5D_S%20Forest_A_02.png)
Styleframes and clips I developed during the project - these were ultimately excluded from the final process.
