TCK Airlines

Application

Third Culture Kids (TCKs) are people raised in a culture other than their parents’ or the culture of the country named on their passport (where they are legally considered native) for a significant part of their early development years. -Wikipedia

Ideation & concept

Brand direction sketches

System

Identity design guidelines

Click to view PDF identity guidelines

Brand stationery

Sejin Park graphic design_Corporate Identity_TCK Airlines Application_exterior

Sejin Park graphic design_Corporate Identity_TCK Airlines Application_business card

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4 Combined logomark and logotype

Plane tail wrap

Graphic usage on the business cards

Exterior application

Corporate Identity

2020

TCK Airlines supports and connects third culture kids (TCKs) and anyone who struggles to have spatial and emotional belongings. The identity system illustrates how the third cultural identity is formed, and the letter t, c, and k shapes a heartening smile symbol mark.