Third Culture Kids (TCKs) are people raised in a culture other than their parents’ or the culture of the country named on their passport (where they are legally considered native) for a significant part of their early development years. -Wikipedia
Ideation & concept
Brand direction sketches
Identity design guidelines
Combined logomark and logotype
Plane tail wrap
Graphic usage on the business cards
TCK Airlines supports and connects third culture kids (TCKs) and anyone who struggles to have spatial and emotional belongings. The identity system illustrates how the third cultural identity is formed, and the letter t, c, and k shapes a heartening smile symbol mark.