ENG / KOR

Homie

Brand Identity

Publication Design

2020

Homie is an indie publication brand. Via monthly zine and clothing goods, Homie represents personality from multi-cultural backgrounds. The dynamic identity system resonates the stories of people who continuously navigate to define their cultural identity.

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Dynamic logo

Brand hero image

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Searching

Re-territory

Hugging Language

The monthly zine "Homie" tackles the stories of people and the subculture of mixed cultural identities.
The left and right sides' bindings intend to form different overlapping layers according to how the reader would turn the pages. The distinct layers imply that cultural identity is formed as dozens of appearances influenced by personal experience rather than national or spatial factors.

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